While new hotels are being developed, their competitive advantages of existing hotels have been greatly impacted. In order for existing hotels to establish a market image, they need to involve EPC contractor and make use of their professional capability for integrating and developing existing resources so as to establish a new hotel image. Let's consider how existing resources are being utilized for establishing a new hotel image.

First, existing hotels have to assess their resources. These are hotel location, building, facilities and equipment, and staff quality. Through such assessment, the hotels understand their strengths and weaknesses and use them as benchmarks for future development.

Secondly, the renovation direction of the hotel should be made according to the result of assessment. When making the direction, the hotel should consider market demand and its own circumstance. For instance, if the location of the hotel is very ideal, they can develop it into a business hotel; if the structural building of the hotel possesses its own originality, they can develop it into a theme hotel; if the equipments and facilities of the hotel are outdated, they can focus on upgrading them.

Secondly, the hotel also needs renovation. The exact type of renovation will vary based on the particular scenario of the hotel. For example, if there is an attempt to turn a hotel into a business hotel, it might place office machinery and office equipment in rooms. If turning into a themed hotel, it might place thematic materials and distribute the same as part of the activities. If replacing the equipment, it might place new equipment instead of outdated equipment. Hotels have to market their products. After a hotel renovation, it has to be marketed one way or another as an attempt to inform more people of the remodeling and improvements. It can be marketed on the web, on the media, and using advertising as an attempt to draw more tourists.

Briefly, utilizing resources at hand to construct a brand new hotel image is needed. It is through evaluation and decision-making regarding the future of renovation, renovating, and marketing that there will be created a competitive new hotel image.