With more competition among hotels, creation of a unique style by design is the most critical ability that needs to be acquired by operators. Among these, the selection of the appropriate EPC contractor is the most critical one because it selects one accountable party for the success or failure of the project overall and has a direct impact on the cost, schedule and quality. The following five matters need to be considered as well.

▲ Hotel operators should be aware of the hotel positioning and target customers. Various hotel positioning and target customers have various styles of design. For example, the hotel needs to adopt a luxurious design style, and youth hostels should possess a plain and stylish style of design. Hotel operators should decide the style of design in accordance with the positioning of the hotel and target customers.

▲ Hotel operators need to pay attention to details. Failure and success are the consequences of details, and hotel design is no exception. Hotel operators need to start with details to create a distinctive design style. For instance, hotel lighting, wall, floor, and furnishing details each need to be paid attention to. All these details can be realized by the use of some materials, color, shape, etc.

▲ The hotel operators need to prioritize innovation. Innovation is the most important feature of developing a unique style of hotel. Hotel operators need to try to learn new ideas and designs and implement them in the design of hotels. As an example, cultural and natural features of the location may be utilized to develop a unique style of hotel. 

▲ The highest level of attention needs to be offered to the brand image by the hotel managers. It is a key component of the hotel and simultaneously a source of appealing to the customers. It is mandatory for the hotel managers to implement the brand image into the hotel design to establish a specific brand image. For instance, specific logos, colors, etc. are to be employed to identify the brand image.

▲ Customer experience needs to be taken care of by hotel managers. It is the focal point of hotel business and a major objective of hotel design. Hotel managers need to empathize with customers and make unique customer experiences. For example, they can utilize unique designs and furnishings to delight and comfort customers.

Generally speaking, cultivating a unique hotel style by design is an art to learn from hotel operators. Hotel operators must learn the location and target customers of the hotel, management of details, innovation, brand image and customers' experience, and establish a unique hotel style to cater to more customers and make the hotel more competitive.