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Consumer needs to be cautious. The problem of false publicity in the home furnishing industry is prominentTime：2022-10-13 17:10:42
Consumer needs to be cautious. The problem of false publicity in the home furnishing industry is prominent
Source: www.chinanews.com Published on: March 26, 2018
Guide: The Home Consumption Professional Committee of China Private Science and Technology Industrialists Association recently released the Research Report on the Protection of China's Home Consumption Rights and Interests (2017-2018). The report said that among the types of complaints about home consumption in 2017, contracts, quality, after-sales service and false publicity were the worst hit areas, accounting for 86.24% of all complaints.
Household consumption is changing with each passing day, and great progress has been made in terms of scale and quality. However, with the rapid development, related problems emerge in endlessly. A report released recently shows that the problem of false publicity in the home furnishing industry is prominent.
In July 2014, the 15th Chengdu International Furniture Exhibition opened in Chengdu
Information picture: furniture exhibition. Photographed by An Yuan
The Home Consumption Professional Committee of China Private Science and Technology Industrialists Association recently released the Research Report on the Protection of the Rights and Interests of Home Consumption in China (2017-2018). The report said that among the types of complaints about home consumption in 2017, contracts, quality, after-sales service and false publicity were the worst hit areas for complaints, accounting for 86.24% of all complaints.
According to the report, compared with 2014, in the main types of complaints, in addition to the obvious improvement in quality, problems in after-sales service and false publicity have increased significantly. Among them, the growth rate of false publicity complaints reached 86.95%.
"In order to attract business, some home building materials markets or decoration companies often boast about product functions and exaggerate service commitments in the stage of advertising and sales introduction, and consumers find that they are not worthy of the name after purchasing or signing a contract." The report said.
False publicity is common in complaints about home shopping in traditional stores. According to the report, the salesperson, in order to improve the performance, made false introductions to customers to avoid the true information of products; Some salesmen, knowing that the furniture is defective, intentionally conceal the truth about the defects of the furniture from consumers and sell defective, substandard and defective furniture to consumers.
Furniture industry standard
Pictures from the Internet
The e-commerce home market also has the problem of flooding false online advertising. The report points out that in order to attract consumers' attention, some businesses deliberately exaggerate product performance and efficacy, provide false prices and implement false service commitments. However, when consumers bought and got the goods, they found that they were far from the publicity and pictures of the products.
Extended reading: In February 2018, the BHI of the national building materials and home furnishing market decreased by 2.59 points
In addition, according to the report, there are still problems in the home furnishing industry, such as the lack of strict implementation of national standards, high prices, complaints about after-sales services in the worst hit areas, and substandard environmental protection.
In order to protect the legitimate rights and interests of household consumers, the report suggests that, first, we should strengthen the government supervision on the protection of household consumption rights and interests, improve relevant laws and regulations, and clarify the responsibilities and obligations of businesses and consumers; The second is to strengthen the industry supervision on the protection of household consumption rights and interests, establish a third-party identification agency, establish a credit system, and promote Internet+industry services; Third, improve the self-discipline of enterprises to protect the rights and interests of household consumption.
(Reporter: Qiu Yuyuan Title: Be cautious when buying furniture! The report says that the problem of false publicity in the home furnishing industry is prominent)
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