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1 Customized furniture introduction editor

Furniture customization

Customized furniture (3)

The "customization" in the true sense is not only the production of furniture styles, but also the customization of design, layout, production process, logistics and other aspects. Such customized services have long been popular in Europe, America and Japan.

Mass customization is a new production mode that has swept the manufacturing industry at home and abroad in recent ten years. It quickly responds to the needs of a single customer with low-cost and agile operations. Give consideration to the advantages of customization and mass production. Many enterprises have gained huge competitive advantages through implementing mass customization, such as Haier Group, Dell, etc. When customers can buy some products they really want at the right price, they will want to customize other products they want to buy. As a kind of durable consumer goods, the function of furniture is not only material, but also spiritual. People are very personalized when choosing furniture.

2. The rise of customized furniture

Furniture customization

Customized furniture (4)

In recent years, the real estate has developed vigorously, and various types of houses and decorated rooms have also emerged one after another. However, most furniture is relatively popular in design, which is difficult to meet individual requirements. A lot of furniture in the exhibition hall has a beautiful style, but once moved to a specific home, it will be overshadowed. Either the size is not consistent with the room space, or the style is not consistent with the overall decoration style. At this time, consumers demand tailor-made furniture. At the same time, a large number of customized furniture enterprises, such as Shangpin Home Furnishing, Weiyi Wardrobe, have emerged to provide personalized furniture customization services for Chinese consumers, including the overall wardrobe, the overall bookcase Walk in cloakroom, wall closet, integrated furniture and other products are all in the category of customized furniture. Whole house customized furniture has also become one of the important means for many furniture manufacturers to promote their products.

Furniture customization can not only meet the individual needs of consumers, but also create a new marketing method for the current furniture market, so as to achieve rapid growth in sales. Some domestic clothing, household appliances and retail enterprises have started to try customized marketing. For example, in August 2000, Haier launched the "customized refrigerator" and only took one month to go on the market. It received orders for more than 1 million refrigerators from the Internet, which is equivalent to 1/3 of Haier's annual production and sales of 3 million refrigerators in 1999. Dell launched customized marketing in the Chinese market, and few people believed that it would succeed. Today, computers have become popular in the Chinese market. It is reasonable to believe that furniture customization marketing can adapt to the Chinese market, because furniture does not need to be popularized, nor is it an undifferentiated product. As long as there are different people, there will be different needs.

3. Comparison and editing with traditional furniture

Advantages of furniture customization

1. It can meet the different individual needs of different consumers for furniture. In the traditional marketing mode, furniture enterprises often follow the current trend of furniture development and production based on simple market research. However, the furniture produced in this mode either does not meet the requirements in terms of size, or the style cannot meet personal preferences. Customized marketing subdivides the market into individuals and designs furniture according to individual requirements. Consumers are one of the designers of furniture. Some specific requirements can be put forward according to personal preferences, such as color matching, personalized specifications, etc.

2. Reduce inventory backlog. In the traditional marketing mode, furniture enterprises, in order to maximize profits, reduce product costs through mass production. Once the market encounters a slight accident, this kind of furniture produced on a large scale will inevitably lead to unsalable or overstock due to similarity, resulting in waste of resources. Customized marketing is produced according to the orders of consumers, with almost no inventory, speeding up the capital turnover.

3. Reduce marketing costs. In the traditional marketing mode, furniture enterprises, in order to occupy the market, often use advertising, building franchise stores to promote sales, so the cost is high. As long as the quality of customized furniture is reliable and the price is reasonable, the furniture can be successfully sold. In customized marketing, manufacturers reduce sales links and expenses directly to consumers.

4. It is conducive to accelerating product development. Under the traditional marketing mode, designers in many furniture enterprises only carry out product development based on simple market research. The furniture designed has great limitations and is difficult to meet the needs of the public. In the customized marketing, designers have many opportunities to communicate with consumers face to face, and it is easy to know the requirements of consumers, so that they can develop products close to the needs of consumers.

Furniture customization

Disadvantages of customized furniture

The details of the work are intricate. All links from consumer demand analysis to ordering, production organization, distribution, door-to-door installation and service must be closely linked, and the product customization process involves a lot of board parts and hardware, without any deviation. This requires that the enterprise management system must be rigorous, and the work must be meticulous, which also tests the comprehensive quality of employees.

4 Customized mandatory condition editing

Strengthen the construction of information infrastructure

Without advanced information technology, customized marketing cannot be realized. Information is the carrier of communication between enterprises and customers. Without smooth communication channels, enterprises cannot understand customers' needs in time, and customers cannot express exactly what products they need. The consumer has customized a set of furniture in a furniture store or online, which is transmitted to the manufacturer through information technology. The manufacturer completes the order step by step with the help of ERP and internal management system. The success of Haier's "customized refrigerator" is inseparable from its perfect information technology.

Establish a flexible production system

Each process of the enterprise must have the production capacity for rapid adjustment to ensure that each order can be successfully completed within the agreed time.

Advanced scientific management

Without excellent management, the implementation of customized marketing is difficult to achieve. For example, if a consumer has customized a set of furniture, the designer should design it according to the consumer's requirements, the purchasing department should purchase raw materials according to the design list, the production department should rearrange production, and the logistics department should deliver goods according to the number. A set of furniture may be easy to achieve, while tens of thousands of different sets of furniture should be exactly the same, which is far from the average enterprise.

5 Customized designer editing

Design under mass customization is completely different from mass production, and its designers are also different from other production modes. The designer of mass customization furniture is not a single designer in the traditional sense, but a multi-functional design team, including design engineers, dealers, financial representatives, quality inspectors, procurement representatives, suppliers, regulatory coordination experts, production workers and other project representatives. As the multi-functional design group integrates all aspects involved in the whole life cycle of furniture, they have participated in the design at the early stage of furniture design, raised problems in furniture design from their own starting points and solved them reasonably in time, thus avoiding the cost increase and service quality decline caused by product modification at the later stage of design or after design molding.

6 Customized design process editing

The design process of mass customization furniture is mainly divided into three stages: furniture product definition, furniture structure design and overall design of the whole house customized furniture.

Furniture customization

Furniture product definition stage

Perfect product definition is very important for product development. The definition of furniture products under the mass customization mode is based on the multi-functional design team, taking into account the traditional factors, marketing factors, social factors and environmental factors, and defining all products in the series of products to more accurately reflect the market demand. The definition of furniture product is mainly to use the quality function configuration method to transform the customer's consumption demand into the detailed description of furniture design and the priority of resources through the mapping of customer needs, engineering indicators and series of products, and transform the qualitative description of customers into the quantitative indicators of enterprise production. Including "customer's subjective preference", such as furniture style, material, function, quality, price, etc. Arranged in order of relative importance; The customer is requested to rank the current products and the products of the competitors according to their competitiveness, and list the results in the "customer feeling"; In the engineering performance measurement, the products of our factory and those of competitors ranked first by customers are measured quantitatively, and the results are written into the "tested performance".

As far as furniture is concerned, ergonomic parameters must be included in the target measurement value, and other parameters such as furniture structure parameters and harmful substance content can also be used as the target measurement value. The "correlation matrix" is used to indicate the impact of a customer preference on the engineering performance, and the affected level is clarified. Use the "conflict matrix" to list the properties that conflict with other properties, such as whether disassembly affects the stability of furniture to a certain extent. Then, the detailed description of the design and the priority of resources shall be written based on the known conditions. In the "detailed description of the design", it is necessary to indicate who makes the customization. The changes of furniture parameters are determined by limiting the upper limit, lower limit and growth range. "Priority of resources" shows the percentage that the design team should invest in all aspects of the design. Through the quality function configuration method, various combinations of modules, standard parts, customized parts, customized configuration and customization of the whole series of new furniture products should be expressed at this stage.

Furniture structure design stage

The furniture structure design stage includes the simplification of the concept and optimization of the structure, mainly the modularization of furniture and the determination of the strategy of furniture customization production, that is, how and when to customize the furniture, and the determination of whether to choose modular customization, adjustable customization or parametric customization.

Modular customization: Modules are the basic elements of some manufacturing, which can be customized through various combination assemblies. Furniture can be regarded as a combination of "basic module+special module+interface". The most important thing for modular customization is to fully consider the universality and ease of processing of modules. Try to reduce the types of modules, divide the furniture into appropriate modules, and reduce the indirect costs of manufacturing and supply chain costs.

Adjustable customization: adjustable customization is a reversible method of customizing products, which can be divided into furniture self adjustment and manual adjustment. Self adjustment of furniture refers to the self adjustment of furniture according to the pre-set program to respond to customer needs. Manual adjustment is set by factory dealers or customers, such as height adjustment and tilt adjustment of office chairs. During adjustable customization, each adjustment function shall be designed in detail to avoid any adjustment incompatible with other adjustment items, thus reducing the product performance.

Parametric customization: including a kind of permanent adaptation, mixing or cutting, such as customization of furniture paint, surfaces with complex shapes, etc. Parametric customization can be completed by manual or computer numerical control (CNC) equipment. Parametric customization shall be carried out on the basis of tool generalization to reduce production preparation time and indirect costs.

Since this stage will determine 60% of the product cost, the design team should establish an optimal product structure for the entire series of products after understanding various customization methods of products, that is, find the best balance between modular customization, adjustable customization and parametric customization, and decide who will customize and when. Take the wardrobe with decorative lines as an example. Its panels, decorative parts, drawers and hardware can be customized by the factory as modules. The height change of the clothes hanging rod can be customized as adjustable by the customer, while the decorative lines can be customized parametrically with CNC machine tools. As far as enterprises are concerned, the more customization can be carried out in the late production cycle, the more flexible it will be, and the better benefits will be provided for enterprises.

Overall furniture design stage

After defining the furniture product series and completing the structural design, it is necessary to comprehensively consider the part flow, product flow and information flow in the process of manufacturing, procurement and distribution to establish a complete product series. In this stage, the multi-functional design community should comprehensively consider all factors that affect the design: function, cost, customer needs, customization scope, product series, manufacturability, maintainability, geometric and physical constraints between modules, product appearance and security, etc. Since the design team has a unified understanding of the product series, the following tasks can be completed in parallel: design self-made parts and determine purchased parts; Design the assembly form of furniture to enable it to configure all product types in the product family; Develop flexible CAD/CAM, so that the CAD "template" can be updated in time with the input of customers or markets with special needs; Create a login database or configurator for orders, so that the sales, design, manufacturing and service departments can reflect the enterprise capabilities and customer needs in a consistent way; Develop the function of printing customized documents; Realize flexible processing and transportation functions; Integrate the planning of the best part flow and product flow into a truly flexible factory.

7 Customized furniture process flow editing

The customized production process is different from the general furniture purchase. First, the designer will have a close contact and communication with the user, understand the user's hobby and home style, and then measure at home to design reasonable customized furniture. The designer will provide computer renderings, which will be customized by the assembly line according to the drawings after the user is satisfied.

The main steps are as follows:

1. The designer communicates with the owner to understand the owner's lifestyle and ideas;

2. Take the owner to visit the sample exhibition hall, investigate the product process and production process, exchange the demand for home configuration style, and agree with you on the interview time for the preliminary supporting scheme according to the detailed record and analysis of the meeting;

3. Take a preliminary ruler at the door to determine the size and location of furniture;

4. Multi dimensional measurement, accurate measurement of furniture size, floor area and layout, selection of curtains, lamps, fabrics, carpets, decorative paintings, decorations and other objects including furniture, and overall space brightness, flow direction, visual changes, color matching, texture matching;

5. According to the actual results on site, the drawings and design drawings shall be prepared on site;

6. Communicate with the Owner about the preliminary design scheme;

7. Interview to negotiate the plan and make adjustments to achieve satisfaction;

8. Keep communication with the owner on fabric, color, etc. during production, and invite customers to inspect the finished furniture;

9. After the production is completed, the delivery and installation time shall be reserved for furniture trial assembly, packaging, delivery and door-to-door installation.