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"Double 11" sales of 2.1 billion ended strongly! Zhumi Technology leads the industry towards the “iPhone” momentTime：2023-11-14 16:11:24
In the early morning of November 12, the fierce competition of "Double 11" in 2023 finally came to an end. The leading brand in the smart cleaning industry, Chumi Technology, continued its strong start and ended perfectly with the outstanding results of total omni-channel sales exceeding 2.1 billion. Compared with "Double 11" in 2022, the year-on-year increase is 100%.
On social e-commerce platforms such as Douyin and Kuaishou, Zhumi Technology has dominated the rankings in many categories, including Douyin's top-selling electrical appliance store list and top 1 repurchase list; Douyin's "Double 11" day Top 1 in the industry transaction list, brand list & store list; Kuaishou small home appliance brand list, TOP 1, showing strong brand explosive power.
On the two major e-commerce platforms of Tmall and JD.com, Chuimi Technology has obvious advantages. Among them, Chuimi Technology has ranked TOP 1 in the sales list of home cleaning brands on Tmall platform, and ranked TOP 2 in the three major brands of sweeping robots, floor washers and vacuum cleaners. Outstanding results. On the JD.com platform, Chuimi Technology ranks TOP 3, TOP 2, and TOP 4 respectively in the three major brands of sweeping robots, floor washing machines, and vacuum cleaners.
In order to bring consumers a more comprehensive and convenient product experience and services, through offline channels, Zhumi Technology has currently opened 767 offline stores, covering 166 cities, and reached 20 million customers during the "Double 11" period. , received 350,000 passengers, 30,000 families purchased products, and the cumulative transaction volume exceeded 100 million.
In the second half of this year, the smart cleaning industry will gradually pick up, and “Double 11” has also become a big test for manufacturers to win the first place. Chumi Technology’s unstoppable “Double 11” performance not only confirms users’ recognition of the value of Chumi Technology’s products and its hard-core technological strength, but also injects a shot in the arm into an industry that has been hesitant to move forward after many waves.
According to data from GfK, in the first half of 2023, Chumi Technology achieved a growth rate of 138.6%, becoming the sweeping robot brand leading the industry's growth. Among them, in the high-end market with a price range of RMB 5,000+, Chumi sweeping robots ranked first with a market share of 37.9%. Aowei Cloud data shows that in the 41st week of 2023, the market share of chasing robot vacuum cleaners in the 5,000+ price range has reached 60%, ranking first in the industry.
This "Double 11", Chaimi Robot Vacuum Cleaning Robot ended on a high note with its omni-channel GMV exceeding 920 million, a year-on-year increase of more than 110%, ranking first in the "Double 11" sweeping robot industry in terms of sales volume across all channels. It has exceeded 200,000 units, and the growth momentum is unstoppable. Among them, the X30 series of sweeping robots, as a flagship product, have been ranked TOP 1 in the new product list on Tmall for 8 consecutive weeks. At the same time, the cumulative sales volume in all channels has exceeded 70,000 units, ranking TOP 1 in the 5,000+ price range; Chuumi Master The Space Master series continues its cliff-edge advantage in the 7,000+ price range, and unsurprisingly ranks TOP 1 in single product rankings.
In terms of floor washing machines, during this "Double 11", Zhumi Technology continued its high-growth posture of ranking first among floor washing machines, and continued to lead the industry's technological innovation with its two core functions of hot water self-cleaning and intelligent two-way assistance.
During the “Double 11” period, the omni-channel sales of Chuimi floor washing machines exceeded 900 million, with sales exceeding 350,000 units, showing strong development momentum. On the Tmall platform, the total sales of Chuimi floor scrubbers reached 400 million, and the H13 Pro Plus Mix, a multi-purpose machine, won the "Double 11" best-selling list and TOP 1 in the praise list; on the Douyin platform, Chuimi Technology was listed in daily electrical appliance stores The floor washing machine best-selling & repurchase list and the floor washing machine best-selling gold list both ranked TOP 1.
Chumi High-Speed Hair Dryer relies on its core advantages such as the first wind-concentrating cabin motor and hair care essence nozzle. During the "Double 11" period, its online core channel sales increased by 107% year-on-year. On the Tmall platform, Chuimi personal care sales increased by 100% year-on-year. On the JD.com platform, Chai Mi personal care sales increased by 500% year-on-year. At the same time, it also won the TOP 1 soft care hair dryer list on the Douyin platform.
Chaimi Vacuum Cleaner also performed well during the “Double 11” period, with its omni-channel GMV exceeding 100 million and sales exceeding 120,000 units, a year-on-year increase of over 182%. On the Tmall platform, Chaimi Technology ranked TOP 2 in the vacuum cleaner brand list.
In the smoke-filled "Double 11" battlefield, behind the dazzling battle reports of Chasun Technology is closely related to its underlying generalized robotics technology ecological layout.
As a global generalized robotics company that is constantly exploring and growing, Zhumi Technology has been targeting the most difficult and core "heart" technology in the field of robotics - motors as early as 2015, and has continuously overcome technical barriers from 0 to 1. Among them, in the direction of high-speed digital motor technology, Zhumi Technology is the first company in the world to achieve a speed exceeding 180,000 rpm, and has reserved 200,000 rpm technology, making it one of the few companies in the industry with the ability to self-research and produce high-speed digital motors. Innovative technology enterprise.
In addition to motor technology, another foundation that supports the moat of Chuimi Technology’s core technology is intelligent algorithms. Focusing on the field of generalized robots, Zhuimi Technology continues to explore the boundaries of intelligent algorithms and has successively made breakthroughs in core technologies such as Slam, ToF solid-state radar, and structured light. It has a series of authorized patents in fluid mechanics and robot control and is a global leader.
ˆApplying the cutting-edge technology of generalized robots to benefit life is a brand concept that Chase Technology has implemented since its inception. Especially in the field of smart cleaning, while Chuimi Technology is further verifying the commercialization scenario of robot technology, it is also taking advantage of the trend with its cutting-edge robot technology genes to continuously open new windows for growth in the smart cleaning industry.
The healthy growth of any industry requires continuous innovation power. The "Double 11" performance proves that Chumi Technology, as a leading brand in the smart cleaning industry, is practicing cutting-edge technology for inclusive life and constantly inputting growth drivers into the industry. At the same time, it also provides the industry with a high-growth sample that can be used for reference. , leading the industry to gradually move towards the "iPhone" moment of the smart cleaning industry.
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