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Joybird, a subsidiary of Lezhibao, launched a new joint series with Barbie dollsTime：2023-07-19 09:07:06
According to foreign media reports on July 17, Joybird, a brand of La-Z-Boy, announced its cooperation with Mattel Barbie Dreamhouse again to launch a new furniture series.
The collection includes eight furniture pieces in bold colors and textures, accented with gold accents and chic curved lines.
This Barbie x Joybird collaboration series is another collaboration after Mattel launched the furniture series with Joybird at the 60th anniversary celebration in the summer of 2022.
Gifty Walker, Director of Merchandising and Buying at Joybird, said: "Joybird has been using 'bright pink' in their collections for many years, so it was easy to draw inspiration from the style of modern Barbie dolls and collaborate again on a furniture collection that brings bold, cheerful colors to life. The perspective incorporated into the home is like a dream come true.”
"The series of this collaboration is to allow consumers to accept their unique side and live more boldly."
The collection also includes five bespoke Dreamhouse fabrics, including Rose Quartz, Tourmaline, Emerald, Pearl and Amethyst.
The eight Barbie x Joybird pieces include the Ainsley Sofa, Diane Modular Sofa, Bell Chair, Mya Chair, Ainsley Stool, Diane Curved Stool, Dania Bed and Miller Daybed.
In addition to online sales, the Joybird x Barbie collection is also available in 10 Joybird showrooms across the United States.
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